Lindsey Love Jenks (Macrostax)

Lindsey Love Jenks used to coach over 100 individuals on their nutrition. But, she realized there was a much larger market for something in between the individualized nutrition coaching she was offering and impersonal, unadaptable templates.

Lindsey spent a summer training at South Loop Strength & Conditioning in 2016 and – since then – has built and grown Macrostax in an impressive fashion.

Macrostax offers customized macronutrient prescriptions, as well as a meal generator feature. But, I was mostly interested in learning how Lindsey handles the psychological foibles of the individuals who are using the app – and how she’s built and grown her company.

Check out this conversation to hear:

  • The common and damaging psychological traps that CrossFit athletes fall into with their nutrition
  • How to lead and manage a technical team as a non-technical founder
  • How to take user feedback and figure out what people really want – rather than what they say they want

Listen Here

Check out more from Lindsey and Macrostax

Show Notes

  • [01:22] Moving from a high touch, one-on-one coaching environment to a more scalable coaching solution
  • [06:24] Transitioning away from a more high touch coaching environment and maintaining consistency over time.
  • [14:36] Seeing a hole in the market – and trying to fill it with Macrostax
  • [18:54] Building an app and leading developers as a non-technical founder
  • [27:32] Collecting direct feedback from clients – and understanding how to prioritize it.
  • [32:33] Finding the appropriate trade-offs between specifics and flexibility in nutrition coaching.
  • [35:48] Starting in the CrossFit space – then expanding outside of it. What are the differences in marketing and positioning?
  • [47:58] What will the role of the coach be as machine learning improves?
  • [55:04] What are the main priorities and next steps for Macrostax?

Links and Resources Mentioned

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