How does it feel to be back? How does it feel to be back? How does it feel to be back in my arms again?

The answer is that it feels to be good podcasting again.

First episode back is with my pal Jason Phillips. I’ve known Jason for awhile now. We’ve shared many clients, with me writing some exercising programs and Jason putting together some nutrition prescriptions.

Jason has been getting people lean, ripped and shredded for awhile now, but – more importantly – he’s been teaching CrossFit athletes how to eat appropriately to handle the volume and intensity that a lot of these freaks are putting in. (Hint: There can be long term hormonal consequences to training like a maniac while eating a low carb Paleo diet.)

Not only does Jason know a thing or two about how to prescribe some carbs, fats, and proteins, he’s also built a nutrition coaching business with multiple coaches. We dig into how Jason initially built his clientele, then how he started to replace his own work with clients in the business when he began to hit the point of overwhelm.

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Learn More About Jason

Resources Mentioned

Show Notes

  • [5:04] Jason’s Background with eating disorders and HPA (Hypothalamic Pituitary Adernal) Axis dysfunction – as well as the trends of Paleo, Zone and macro counting in CrossFit
  • [8:08] Jason’s experience with overtraining while attempting to compete in CrossFit – including a torn biceps tendon and a torn labrum
  • [13:01] Understanding how hard to push – ignoring signals from the body can be valuable or destructive
  • [18:20] Understanding metabolic adaptation (sometimes colloquially referred to as “metabolic damage”)
    in clients and the role of leptin resistance in appetite dysregulation
  • [23:00] A UFC fighter’s weight cut from 156 to 135, and the role of dehydration in brain injuries in combat sports
  • [25:10] Tactics vs strategy in highly-motivated, self-researching clients and how to handle the influence of Instagram on clients. “Education drives compliance.”
  • [32:53] To create compliance in clients, it’s key to start them at an appropriate level of complexity rather than allowing them to go all in right away.
  • [38:21] Don’t worry about scaling your coaching business until you’ve demonstrated that you can help a lot of people on your own.
  • [41:27] How to go from a handful of clients to 160+
  • [44:10] There was no specific business tipping point. Just doing podcasts, trying to help people,
    and doing the right things repeatedly over time.
  • [45:48] How do you replace yourself in a technical service business? By mentoring people, finding the right ones, and teaching them the information they need to be successful.
  • [48:59] Business coaching with Bedros has given perspective on setting exact goals, dealing with self-limiting beliefs about abilities to achieve those goals, then coming up with concrete numbers that must be hit to move towards those goals on a consistent basis.
  • [52:34] How to balance hustling and grinding with focusing on being effective and efficient. Developing a routine that allows focused work time on major priorities.